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Web Marketing for the Music Business, 2nd Edition by Tom Hutchison

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Chapter 8

Audio and Video for Your Web Site

It is essential for a music-oriented web site to provide audio and video samples of an artist’s work in order to achieve the web site goals of engaging fans that are outlined in Chapter 5. Today, not only do web sites offer music to preview, but artists are finding ways to provide fans with access to their music through other sources such as social networks, either for download or streamed to the user’s computer and mobile device. In his book How to Promote Your Music Successfully on the Internet, author David Nevue stated, “if you want people to buy your music online, you’ve got to give them a sample of the goods.” The question becomes how much audio? Should you provide samples of songs, entire songs, ...

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