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Web Marketing for the Music Business, 2nd Edition by Tom Hutchison

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Chapter 6

HTML and Scripts

HTML: THE BASICS AND WHY YOU NEED THEM

Hypertext markup language (HTML) is the predominant authoring language for the creation of web pages. HTML defines the structure and layout of a web document by using a variety of tags and attributes to denote formatting of certain text as headings, paragraphs, and lists. HTML is written in the form of tags bracketed by the greater than and less than symbols, such as <tag>. Most tags come in pairs, the opening tag is listed as <tag>, and the closing tag is </tag>, which denotes the end of the previous command. For example, if you wanted to italicize a word in a sentence, you would precede the word with the tag for italics <i> and follow the word with the end tag </i>. Failure to ...

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