O'Reilly logo

Web Marketing for the Music Business, 2nd Edition by Tom Hutchison

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2

State of the Market

TRENDS IN INTERNET USE

This chapter looks at the state of the market and current trends in Internet use. The discussion includes a description of the market, an overview of the state of e-commerce, and a look at specific trends in music sales online, including digital downloads.

Who’s Using the Internet?

According to the Pew Internet Project’s research in 2010, 79% of U.S. adults use the Internet, up slightly from 75% in 2007. Among the millennium generation, Internet use is at 95%, up from 93% in 2008 and from 92% in 2007. In 2011, Pew reported that two-thirds of U.S. adults had high-speed access at home, up from 47% in 2006. Point-topic.com puts U.S. broadband penetration at 77.5% of households in 2011.

Figure ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required