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Web Marketing for the Music Business, 2nd Edition by Tom Hutchison

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Chapter 1

Development of Music Marketing on the internet

BACKGROUND ON THE INTERNET

The Internet is described as a global network connecting millions of computers. Unlike online services, which are centrally controlled, the Internet is decentralized by design. Each Internet computer, called a host, is independent. It got its start as several universities and government organizations saw the benefit in connecting mainframe computers together to share information. The military saw its use for communication in case the country was ever under attack. Little did they realize that in 2007, a blockbuster Bruce Willis movie would feature the country under attack of just such an infrastructure.

Electronic mail was introduced in the early 1970s along with ...

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