Index
A
AAC, see Advanced Audio Coding (AAC)
Accessibility, in market segmentation, 148
Address book, MySpace band site set-up, 204–205
AdSense ad overuse, 228 contextual advertising, 196 definition, 11, 197 and Web 2.0, 3
Advanced Audio Coding (AAC) audio compression, 120 definition, 132
Advertiser-funded music, as trend, 25
Advertising advantages and disadvantages, 32–34 via cell phones, 259–260 consumer advertising, 32, 40 contextual advertising, 196, 197 co-op advertising, 33, 36, 40 on Internet, 193–196 print advertising, 36 trade advertising, 32, 41 and web host choice, 50 web site mistakes, 228
Adware definition, 241 and personal information, 240
AdWords contextual advertising, 196 definition, 11 Internet advertising, 195 and Web 2.0, ...
Get Web Marketing for the Music Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
