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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 6: Creating a Winning Social Media Campaign

In This Chapter

check.png Marketing by providing tools

check.png Marketing by providing content

check.png Marketing by providing entertainment

check.png Leveraging your network

check.png Addressing harm to your reputation

Social media marketing is more than making friends and expanding your network. At some point, you need to get your message out.

The balance between marketing and not alienating the community can be tricky. Social network participants don’t like it when one of their supposed friends suddenly starts hawking items for sale or charging for answers to questions.

remember.eps The key to social media marketing success is to treat the social network how you would any other community. To that end, you need to

Provide compelling tools, content, and entertainment that entice others to spread the word

Use your existing network to help kick-start your efforts

Correct false rumors ...

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