Chapter 3: Creating Your Social Media Plan
In This Chapter
Researching your audience
Reviewing your site for social skills
Preparing for social media greatness
Finding your message
Setting your routine
In this chapter, you find out how to research your audience and pick the message and style that work for you. You also select target sites accordingly as well as prepare a profile that you can use repeatedly. After you make those decisions, it’s time to set your social media schedule.
Researching Your Audience
Social media is unique enough that you’ll want to analyze your audience there separately from other vehicles, such as search engines. For example, you might expect instant sales from a paid search ad or an e-mail marketing campaign. But when it comes to social media, you’re looking for evidence of steady inroads with your audience, such as increased blog mentions about your company, which won’t lead to sales for weeks or months. When you research your audience, you need to answer ...