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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 3: Writing Like a Blogger

In This Chapter

check.png Blog writing style and structure

check.png Writing content for online readers

check.png Setting a blogging schedule (and sticking to it)

check.png Battling bloggage

No single blog style of writing exists. However, you can try out different techniques to make your blog easier to read (and write), such as using bullets to make more-scannable pages and using images to grab the reader’s attention.

For most people, reading online is hard — far harder than reading a print page. You need to take that into account when you write your blog posts. And that’s what this chapter is about: how to write posts that are easy for your readers to scan and read, how to write posts that they’ll love, and how to write consistently over a long period of time.

All these efforts add up to a blog that firmly connects readers to your blog and your business. That, in turn, translates to a better connection with potential customers and a more successful Internet marketing campaign.

Following the Three Blog S’s

The ideal blog post (and blog) creates an image of you, the writer, in the reader’s ...

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