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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 1: Picking Your Blog Topic

In This Chapter

check.png Finding a blog topic you care about

check.png Creating goals for your blog

check.png Calculating the size of your audience

Folks seem to think that blogging is a magical concept. But blogs aren’t mystical. A blog is simply a toolset with which you write and publish entries (posts), and then visitors can comment on those posts. It’s all about the content, you see.

To have a blog — and use it for web marketing — you need a solid topic up front. Choose something about which you’re passionate and knowledgeable. That way, you can build a base of followers, which in turn drives traffic to your site (or sites) — and ultimately, your endeavor.

Choosing a Blog Topic

If you’re going to write a blog, you need a topic: a focus. Without one, you’ll have a tough time attracting an audience. Your goal is to reach the point where your audience seeks you out because you consistently offer information that they find helpful in light of their interests.

remember.eps No focus means no consistency, which means no audience.

Picking that topic can be tougher than you might think. Common ...

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