Chapter 1: Picking Your Blog Topic
In This Chapter
Finding a blog topic you care about
Creating goals for your blog
Calculating the size of your audience
Folks seem to think that blogging is a magical concept. But blogs aren’t mystical. A blog is simply a toolset with which you write and publish entries (posts), and then visitors can comment on those posts. It’s all about the content, you see.
To have a blog — and use it for web marketing — you need a solid topic up front. Choose something about which you’re passionate and knowledgeable. That way, you can build a base of followers, which in turn drives traffic to your site (or sites) — and ultimately, your endeavor.
Choosing a Blog Topic
If you’re going to write a blog, you need a topic: a focus. Without one, you’ll have a tough time attracting an audience. Your goal is to reach the point where your audience seeks you out because you consistently offer information that they find helpful in light of their interests.
Picking that topic can be tougher than you might think. Common ...