Chapter 3: Building a Quality E-Mail List
In This Chapter
Getting your e-mail database ready
Gathering valuable contact information
Attracting e-mail subscribers
Obtaining e-mail addresses through list brokers
Collecting e-mail addresses isn’t an easy task. Some people are so bothered by unsolicited e-mails that they’re willing to share almost anything else with you before they will share their e-mail addresses. Others might give you their e-mail addresses, but when the e-mails they receive from you don’t meet their expectations, they resort to unsubscribing or marking the e-mails as spam, even if they’re loyal customers.
This chapter guides you through some of the best tactics for building a permission-based ...