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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 1: Adding E-Mail to a Web Marketing Strategy

In This Chapter

check.png Discovering the benefits of e-mail marketing

check.png Combining e-mail with other media types

check.png Understanding E-Mail Marketing Providers (EMPs)

Walking into a business where the first dollar of profit is framed victoriously is always a great reminder of how important the first customer is to any small business. Your first customer represents validation of your business idea and proof that your products and services are valuable enough to cause someone to part with his money in order to obtain them.

The first dollar of profit is certainly cause for celebration. However, you need a plan to deliver ongoing communications to build a steady influx of customers — or your framed dollar of profit will start feeling lonely.

This chapter shows you the benefits of using e-mail in combination with other marketing media to communicate with customers and prospects, and then shows you how to take advantage of e-mail marketing services to help you manage your strategy.

Understanding the Benefits of E-Mail Marketing

E-mail might seem like a cost-effective way to deliver your marketing messages. For the most part, it is, because you can send ...

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