Book V
E-Mail Marketing
Book V
E-Mail Marketing
Contents at a Glance
Chapter 1: Adding E-Mail to a Web Marketing Strategy
Understanding the Benefits of E-Mail Marketing
Combining E-Mail with Other Media
Taking Advantage of E-Mail Marketing Providers
Chapter 2: Becoming a Trusted Sender
Chapter 3: Building a Quality E-Mail List
Preparing Your E-Mail Database
Collecting Contact Information
Offering Incentives to Increase Sign-ups
Building a List with List Brokers
Chapter 4: Constructing an Effective Marketing E-Mail
Creating From and Subject Lines That Get Noticed
Branding Your E-Mails to Enhance Your Image
Including Images in Your E-Mails
Including Text in Your E-Mails
Including Links in Your E-Mails
Chapter 5: Making Your E-Mail Content Valuable
Writing an Effective Call to Action
Giving Your E-Mail Content Inherent Value
Finding Help with Content Creation
Chapter 6: Tracking Your E-Mail Campaign Results
Understanding Basic E-Mail Tracking Data
Evaluating E-Mail Click-Through Data
Chapter 7: Maximizing E-Mail Deliverability
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