Book IV
Online Advertising and Pay Per Click
Book IV
Online Advertising and Pay Per Click
Contents at a Glance
Chapter 1: Grasping PPC Methods
Seeing How Pay Per Click Works
Knowing How Search Engines Determine Relevancy
Figuring Out Whether You Need PPC
Chapter 2: Combining PPC and Search Engines
Chapter 3: Making Keyword Lists That Sell
Organizing Keywords in Ad Groups
Segmenting Keyword Lists by Destination URLs
Using Advanced Keyword Targeting in MSN adCenter
Chapter 4: Writing Ads That Earn Clicks and Pay You Back
Determining When to Change an Ad
Chapter 5: Budgeting and Bidding on Keywords
Entering Your Budget in the Top Two Search Engines
Chapter 6: Legally Speaking: PPC and the Law
Understanding Editorial Guidelines
Chapter 7: Using Tools, Tips, and Tricks of the Trade
Understanding Demographic Bidding
Get Web Marketing All-in-One For Dummies, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.
Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.
Start your free trial Become a member now