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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 3: Eliminating Search Engine Roadblocks

In This Chapter

check.png Ensuring search engine visibility

check.png Avoiding problems

check.png Finding and fixing broken links

check.png Minimizing code bloat

One way or another, business owners often block search engines from reading their content. And by doing so, they’re cutting off a huge segment of their audience. If a search engine can’t find your content, it can’t index it, which means that it can’t determine relevance. When this happens, you don’t get ranked.

This chapter covers a range of ways to ensure visibility, find and fix problems, and avoid problems that create search engine roadblocks. If you use a little common sense, though, you can easily test your website for problems: Use the Web Developer toolbar to check your entire site with CSS and JavaScript turned off, fix broken links, and write good, clean, fast-loading code.

Ensuring Search Engine Visibility

Websites are always disappearing from the Google rankings because a developer put a tagline on every page of the site that read

meta name=”robots” content=”noindex,nofollow”

Chances are that the developer ...

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