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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 4: Creating and Connecting Multiple Websites

In This Chapter

check.png Establishing your core company website as the very heart of everything you do on the Internet

check.png Launching and connecting multiple websites to broaden your reach and web presence

check.png Monetizing your core website with paying members

Few would argue that our hearts are the most important organ in our bodies. Our brains are a close second. Arms and legs are important too. But, we’re nothing without a strong heart. Your main company website is the heart of everything you do to market yourself and your business using the Internet. It should not be taken lightly.

This chapter presents the essential components for your core business website. You find out the appropriate sets of content your visitors expect to see when they arrive at your website and the variety of supplemental websites you can use to drive traffic to your core website.

Creating and connecting multiple sites with your core site help you to become more than just competitive, and position you to dominate your industry.

remember.eps You need to have control of any launched website, ...

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