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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 2: Making Money Online

In This Chapter

check.png Identifying the components of accepting a sale online

check.png Turning one sale into two or more

check.png Building traffic for free and for a fee

check.png Recruiting and training a virtual sales force

Making money on the Internet is like panning for gold: Your fortune can be made instantly, or you can spend a lifetime chasing the dream. Had a gold panner in the late 1800s known what we know about the Internet today, he would’ve realized that directly panning for gold to feed his family wasn’t his only income opportunity. For example, he could have also rented his spot on the creek, or sold drinking water to other panners, or taught beginners his secrets of gold panning for a small fee. And after he had a proven claim, he could’ve recruited others to pan for him or paid others to sell usage of his claim.

When you think of making money from the Internet, what’s the first thing that comes to mind? Selling your own product through your website is probably at the top of the list. Or, maybe you offer a service and want people to pay online so that you can help them. ...

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