cover by Luke Wroblewski

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Chapter 10

Unnecessary Inputs

Removing Questions

Smart Defaults

Personalized Defaults

Best Practices

Any question you ask people requires them to parse it, formulate a response, and then input their answer in the affordance you have provided on the form. Being vigilant about every question you ask allows you to remove questions that are not absolutely necessary, or can be asked at a better time or place, or can be inferred automatically. And the fewer questions you ask, the better the odds are of people completing your forms quickly and easily.

Removing Questions

When eBay Inc. redesigned its registration form in 2002, the company carefully considered each question and decided which ones were not absolutely necessary. It’s probably not ...

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