cover by Luke Wroblewski

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Chapter 3

Path to Completion

Name That Form

Start Pages

Clear Scan Lines

Minimal Distractions

Progress Indicators

Tabbing

Best Practices

I think it’s safe to say that people should never be presented with Web forms they don’t need to fill out. This, of course, means that the primary goal of anyone encountering a form is to complete it. The hope is that they want what’s on the other side: to make a purchase, to start using a service, to manage information, etc. Because—I’ll reiterate from Chapter 1—no one likes filling in forms. Trust me, I’ve asked thousands of people while talking about form design. Only one has said she enjoys it!

This means that illuminating a path to completion by showing people how they can complete a form is crucial. ...

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