Choosing Link Colors

TIP

Save bright or glaring shades for labels on graphical buttons or hyperlink colors. These elements ought to jump out at your visitors right away, so they're better suited for exotic or unusual color choices.

Over the years, a couple of standards have emerged as far as the colors of hyperlinks go. Table 5.1 summarizes them for you. Go out of your way to use these link colors in your Web design. Your visitors already know from experience that blue stands for an unvisited link, so, if they can fall back on this knowledge when they come to your site, you give them one less usability hurdle.

Table 5.1. Standard Hyperlink Colors
COLORSTANDS FORCOLOR CODE (IE)COLOR CODE (NETSCAPE)
BlueUnvisited links#0000FF#0000FF
PurpleVisited ...

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