Part III

Designing Web Graphics

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As a creative, soon-to-be web professional, you’ll find that this is the part you’ve been waiting for — the part where you get to flex some creative muscle and start building web graphics from the ground up. If you’ve been a print designer — or if you’re new to the Web and need to know the tools, tips, issues, and techniques for designing web graphics — this part is for you.

Chapters 7 and 8 walk you through the basic principles of graphic design and typography — specifically as they relate to the Web. As a web designer, you must also be aware of the technical issues surrounding color palettes, image resolution, and file formats. Chapters 9 and 10 give you closer look at these issues, and show how to build a library of “comps” that contain all the necessary graphic components for the final build-out of the website.

In Chapter 11, I show you how to put all your skills together to create a set of design options for your website — as well as how to design a mobile-friendly version of your site. Chapter 12 discusses how to present your designs to clients and get the necessary approvals before you can go on with final site production.

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