3
Designing the Right Site for the Right Crowd
In This Chapter
Determining your audience
Creating an outline for your site
Transitioning from outline to sitemap
Building a sitemap
Deconstructing an existing site
Marketing to your audience
One of the key balancing acts that you as a web designer must do is reconcile what clients want and what their customers need. During the Definition stage (as outlined in Chapter 2), you gather a bunch of business requirements. These requirements are really just a client wish list, because not all the requirements are feasible within the project’s timeline and budget, nor are they appropriate for the end user. That’s why it’s so important to not ...
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