Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Foreword

It’s been more than a dozen years since I designed my first major web site. Shockwave was big at the time, as were large graphic downloads on a 14.4 modem. People were patient back then; the medium itself was so new and exciting that people didn’t mind the wait. For businesses, the focus was on just having a web site. We launched the first entertainment online store and declared success when 24 people entered, perused the site and left—without buying anything. A lot has changed since then.

Today’s web sites must generate revenue and real results. Now the focus is on creating web sites that add value, perform with ease, and offer services that people truly want. They call this ‘user centered’ and getting there is no easy task. ...