Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Acknowledgments

When we started this venture, we had a vague vision of creating the book over leisurely cups of coffee while vacationing at a quiet seaside retreat. Reality quickly intruded to dispel this delusion. To make it possible for us to write at all, it took a support team of family, friends, counselors, advisors, co-workers, cheerleaders, and coffee baristas. We would like to specifically and deeply thank our long-suffering families and loved ones for their care, support, belief, and strategic goading.

Also, special thanks goes out to our colleagues at Closed Loop Marketing—Amy Greer, John Evans, Roger Gilliam, Amy Konefal, and Laura Albright—who took on extra projects, provided valuable feedback, found needed references, and put up ...