About the Authors
Lance Loveday
As founder and CEO of Closed Loop Marketing (CLM), Lanceâs primary goal is helping organizations rethink and revitalize their approach to online marketing. CLM provides results-focused consulting on the entire âclosed loopâ of an effective online marketing campaign, from initial strategy development to execution to ROI analysis, and has earned high praise from Hewlett-Packard, Quicken Loans, Salesforce.com, and many others for engineering results for them.
Lance has never been one to take the typical path. In search of the perfect career, he explored the fields of law, economics, politics, and endurance sports before diving into the Internet space.
With a knack (and a passion) for making online marketing exciting ...
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