Chapter 1. A Novel Concept

 

“No matter how much Bill Gates may claim otherwise, he missed the Internet, like a barreling freight train that he didn’t hear or see coming.”

 
 --Jim Clark, co-founder of Netscape

  • 43% of all retail sales are expected to be influenced by or made on the Internet by 2012.[*]

  • 83% of businesses use the Internet to research and find potential vendors.[**]

  • 75% of web users admit making judgments about the credibility of an organization based on the design of its web site.[***]

Why are these figures significant? Because they validate something that most of us know intuitively: web sites play a major role in determining whether someone ultimately transacts with a company.

One naturally assumes, then, that organizations ...

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