FOREWORD
On July 23, 2000, I received an e-mail with the following subject line:
Subject: Mark, here are the Top 10 Reasons Why You Need to Have Me Working for You
I get hundreds of e-mails a day—but the subject line of this e-mail stopped me dead in my tracks. The e-mail was from a woman named Maria Veloso. Her e-mail began as follows:
Dear Mark,
Have you ever wished you could “clone” yourself so that all the ideas you have “in development” can materialize with lightning speed?
Then, the e-mail went on to give ten compelling reasons why Maria would be an asset to my company, Aesop Marketing Corporation.
I was sufficiently intrigued by her e-mail that I phoned her and told her that I might have a position for which she would qualify. ...
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