CHAPTER 11
THE LUCRATIVE BUSINESS OFWEB COPYWRITING
The preceding chapters of this book have shown you one of the most important skills on the web, and that is writing compelling web copy. Once you master this skill, you can parlay it into a lucrative web copywriting career, should you choose to do so.
The copywriting principles, building blocks, and psychological and involvement devices presented in this book should help get you started and steer you in the right direction. However, should you wish to seek advanced education on the art of web copywriting, you can choose to enroll in the Web Copywriting University (www.WebCopywritingUniversity.com) or seek accreditation as a Certified Master of Web Copywriting. You can also refer ...
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