CHAPTER 10
LAST BUT NOT LEAST
Tying It All Together
Nothing in the world can take the place of persistence. Talent will not. Nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “Press on” has solved and always will solve the problems of the human race.
–CALVIN COOLIDGE
Success in any endeavor, particularly in selling, is part ambition, part observation, and part determination. Writing web copy that sells is no different. As with any discipline, some people who practice the principles discussed in this book will fail to meet their sales objectives. Barring ...
Get Web Copy That Sells, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
