CHAPTER 9
WEB COPYWRITING IN THE AGE OFWEB 3.0 AND BEYOND
As of the time of this writing, Web 3.0 is fast approaching—even though most people haven’t fully understood the implications of Web 2.0 yet, a concept that was first recognized in 2004. Many believe that with the accelerating speed at which the web is evolving, it will not take long for the next fundamental change to reshape it into Web 3.0.
This chapter covers the broad definition of Web 3.0, which is far from exhaustive and focuses only on aspects that are related to Internet marketing and copywriting.
While a distinct definition of Web 3.0 is still up for debate, its simplistic definition is that it’s “a new and improved World Wide Web” that embraces the ever-changing ways ...
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