AUTHORITY SITES

Because of their popularity for certain subjects, topics, or search terms, these sites are recognized as “authorities” by search engines. These sites usually contain very high quality and accurate content, and people often search for them. Most search engines like Google, for instance, have an algorithm that deems a website as being of a higher quality based on the number of high-quality websites linking to it (backlinks). When it comes to giving a website “authority site” status, however, Google not only makes use of backlinks to determine popularity but also observes how often people click on a specific website for those particular terms—and sometimes a careful manual review is warranted. Quality content and useful information ...

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