BLOGS

A blog is a website that is usually maintained by an individual who regularly posts entries, consisting of personal opinions, views, descriptions of events, or other material such as pictures, audio, or video. Many blogs function as online diaries, and others provide news, updates, and commentary about a specific subject. Blogging has become such a phenomenon that Technorati, the leading blog search engine, has indexed over 133 million blogs. Approximately 77 percent of active Internet users read blogs, according to Technorati’s State of the Blogosphere 2011 report.

There’s a new breed of bloggers who employ copywriting principles in order to glue readers to their blog pages and ensure that their attention stays riveted from the headline ...

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