THE FUTURE OF E-MAIL MARKETING
Anyone who has been online for any length of time is aware of the alarming proliferation of spam e-mail. The trend is expected to continue, as an increasing number of marketers, eager to cash in on the free marketing medium, exploit the situation without giving any thought to the bandwidth they are wasting and the people they are annoying. Add to that the growing fear of computer viruses, worms, scams, and pornography, and you begin to understand the vigilance that organizations and the government are exercising to put a stop to spam.
The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act), which was signed into law back in 2003 (and revisions to which went into effect on July 7, ...
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