Web Copy That Sells, 3rd Edition

KEEP ON SELLING: WRITING THE ORDER FORM

When I worked as director for creative web writing at Aesop Marketing Corporation, Mark Joyner designed an order form that increased orders by more than 30 percent. Ever since Mark revealed this information in his report Confidential Internet Intelligence Manuscript, it’s been used successfully by online marketers all over the world. I often use the proven format shown in Figure 3.1.

FIGURE 3.1 Order form that increases orders and minimizes shopping cart abondonment.

The order form features the following components:

• Check box—an involvement device that compels prospects to agree to the sale the moment ...