MAKING AN IMPRESSION: THE FIRST PARAGRAPH
The first paragraph is crucial because it is where readers are likely to stop reading if you don’t provide them with sufficient reason to continue. Ideally, it should immediately demonstrate that there are desirable rewards for reading on.
There’s no need to be lengthy or elaborate. Often, short, punchy, easy-to-read sentences suffice as long as they hold the viewer’s attention. One device that leading copywriters, as well as I, use is to ask a question that will grip the readers’ interest and compel them to continue reading.
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