HOW TO BECOME A GREAT WEB COPYWRITER INFIVE HOURS OR LESS
Perhaps you’ve heard of the concept of modeling success. If you want to achieve success at anything, the fastest way to do it is by modeling the strategies of those who are already successful at it. That way, you take something complex and synthesize it into its essence so you can use it immediately.
You’ve probably heard of real estate agents going into selling mode by constantly repeating to themselves, “I’m going to sell this house.” Annette Bening did this so well in her portrayal of a Realtor in the movie American Beauty. Successful real estate agents start off with the mindset that the sale is already made. Model the strategy that successful people use to be successful.
In web copywriting, ...
Get Web Copy That Sells, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
