HOW TO CONTACT PROSPECTIVE CLIENTS

Once you’ve identified the online businesses that you’d like to pursue as web copywriting clients, and you’ve obtained the names of the key contact people and their e-mail addresses, it’s important to approach them in a manner that will make them take notice.

In Chapter 3, I presented the Formula for Mathematically Measuring the Selling Quotient (SQ) of web copy. Most business owners and website owners would be interested in knowing their website’s SQ. People are always interested in getting their “score”—especially when you explain that the SQ is the predictor of a website’s sales performance based on its web copy.

You can plug the formula into your prospective web copywriting client’s existing web copy and ...

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