Web Copy That Sells, 3rd Edition

FOUR STEPS TO WEB COPYWRITING SUCCESS

I learned a foolproof secret to success in any undertaking, and I’ve applied it to web copywriting, as follows:

Step 1: Understand exactly what you want your web copy to accomplish. In other words, define your objective, but this time be more specific. If you can, quantify the results you want to get. It could be to convert 10 percent or more of your web visitors into customers, or to sell ten books per day, or to generate $1,000 in sales per day. Write down exactly what you want to accomplish.

Step 2: Take action to fulfill your objective. This includes writing the best possible web copy and marketing communications and getting traffic to your website (using linking strategies, search engine optimization, ...