ACKNOWLEDGMENT
This book would not have been possible if it weren’t for the valuable lessons I learned from my mentor and friend, Mark Joyner. I owe a debt of gratitude to him for more things than I could possibly sum up here.
Mark was the first person I had ever seen use the editorial style of direct-response copywriting online. His approach to copywriting, where he wrapped his sales pitch in the cushions of an editorial piece, has become the copywriting model that I employ almost exclusively. It was Mark who taught me that writing sales copy for the web is distinctly different from writing sales copy for the offline (brick-and-mortar) world. Mark also taught me the significance of the prospect’s frame of mind when it comes to selling ...
Get Web Copy That Sells, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
