CHAPTER 4
Writing Website Content
A website has become as important as a company logo. Often providing the first impression to a member or customer, a website that is professional, easy to navigate, well designed, and clearly written is a basic business necessity. In this chapter, we will focus on the attributes of successful websites. We will also delve into site organization and the content in typically encountered website pages.
Website Audience Orientation
We’ve talked in general about web readers’ habits—they scan rather than read in a linear fashion, want headings that lead them to specific information, and expect clear, concise content. We’ve also talked about the need for those composing web content to understand their readers and to ...
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