CHAPTER 3
Web Design Basics for Writers
The attractiveness of a website or web page is one of the most important factors in drawing and keeping readers. Most of us writers do not have the background or skills of a trained designer, so having one on the development team makes a lot of sense. Nevertheless, you will want to be aware of design basics so you can provide input to enhance your copy’s readability. In this chapter, we will discuss only those issues that directly affect design as it relates to readability.
Design and Web Standards
The World Wide Web Consortium (W3C) is an international group of technology leaders that develops web standards, actually recommendations, for best practices in web languages (such as HTML and XHTML) and protocols. ...
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