Web Content

Preface

Not too long ago, I spent the better part of a week cruising the web. I don’t even remember what I was originally looking for, but I recall seeing a phrase over and over—content provider. I had first heard the term from a Los Angeles Times reporter, who was ruing her new title. She used to be a staff writer, she told me, a reporter. Now the publisher expected her to “provide content.” Part of that task was not only turning in news articles and features—now she had to write a blog. I filed away the information and thought no more about it.

But the week that I continually came upon the job title of “content provider,” I decided to look into what it meant more carefully. So many of my students are desperate for direction about what to do ...