Web Content Management: A Collaborative Approach

Foreword

Before the web began it’s meteoric ascent in the mid-90s, it was easy to find naysayers around every corner. But by 1996, with the Internet frenzy in full swing, one of my ever-optimistic managers was continually comparing Silicon Valley to “Paris in the ’20s.” Today, with the demise of the dot-bombs a not-so-distant memory, E*trade junkies mingle at cocktail parties swearing they “told you the bubble was going to burst.”

Over the past five or six years, an underworld of individuals has wielded enormous influence over the manner in which the web has taken root in Fortune 500 companies. These members of the digerati are not gadfly marketers, nor the privacy experts du jour. Rather, they are people who have focused their professional careers ...