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Web Analytics: An Hour a Day by Avinash Kaushik

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Chapter 14. Advanced Analytics Concepts—Turbocharge Your Web Analytics

You can be an analytics superstar. Yes, you can. Regardless of how long you have been on the vast web analytics ocean, no matter whether you are on a raft or an ocean liner, in this chapter you will learn simple advanced web analytics methodologies/concepts/tricks that will help you elevate your game and get to your destination faster, cheaper, and more well rested.

I am perhaps stretching this analogy a bit too far, but contained in this chapter are key items that will help you take a fresh look at your data, and allow you to sift through it more intelligently to find insights that you or your key stakeholders can take action on.

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