Copyright by Avinash Kaushik

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Chapter 13. Month 8 and Beyond: Shattering the Myths of Web Analytics

Like all good existences in the universe, ours has collected its fair share of myths and legends. Some of these myths and legends inspire us and propel us on as we slog day and night through our jobs trying to make sense of terabytes of data at our disposal. Others sadly turn out to be crushingly false when we have little to show for our efforts—all this work and no actionable insights.

This chapter dispels five of the most persistent web analytics myths of our generation and dissects them so you can understand whether there is anything there. If not, we'll explore reasons to move beyond the myths and focus on alternatives in your persistent drive to have analysis be in the service ...

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