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Web Analytics: An Hour a Day by Avinash Kaushik

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Chapter 12. Month 7: Competitive Intelligence and Web 2.0 Analytics

The Web is evolving so fast that what we had yesterday in terms of data is slightly less relevant today. We just get a handle on static pages, and here come dynamic sites. We get a handle on that, and here comes personalization and targeting. We go at it again and get a handle on that, and here comes social media (blogs, RSS, user-generated content). Then there are rich Internet applications (RIAs) and even more new things.

The challenge is not just keeping up with the breakneck pace of web evolution. It is that what we can measure to make our businesses successful is finite—so lots of change, not enough strategic things to measure. How do you survive?

This chapter covers two topics ...

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