With the basics under your belt, you will spend your second month setting up the foundational elements of your very own web analytics program, customized by business need. I hope there has been enough excitement generated up to this point that you can't wait to get started.
There are many types of businesses on the Web, and each has its own set of challenges and opportunities. In this chapter, you will take a look at three types of websites and identify how to jump-start the web analysis programs with a distinct and unique approach. You'll be able to start quickly but measure real and tangible metrics that will immediately put you ahead of the curve in terms of extracting value.