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Web Analytics: An Hour a Day by Avinash Kaushik

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Chapter 6. Month 1: Diving Deep into Core Web Analytics Concepts

Now that you understand the elements that form an effective web analytics strategy, from thought to implementation, you can prepare to blast off into the deep end of the web analytics universe. In this chapter, you will learn about some of the basic terms, methodologies, and metrics that form the bedrock of web analytics.

Metrics such as visits, visitors, page views, time on site, top destinations, and site overlay (click density) are all within easy reach in every web analytics application. Although they look and sound obvious, it is not easy to parse the data to drive action. You are going to spend month 1 in pursuit of a solid understanding of the not-so-basic concepts behind these ...

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