Contents
Chapter 1 Wanamaker’s Quote Is Dead
Human Intervention Still Required
Data-Driven Marketing: Stay Goal-Oriented
Everyone Is a Part-Time Analyst
Chapter 2 On the Road to Actionland
Myth: Setupland Is Once and Done
Where Do Reporting Robots Come From?
The Difference Between Reporting and Analysis
Get Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.