Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Index

A

abductive approach to analysis, 93, 101

abilities, web analysts, 31

H Factor (Hero Factor), 31

negative, 50

accountability, environmental success factors, 38, 49

acquisition zone, web analysis, 174–175

examples

marketing campaigns, 180–182

marketing channels, 178–180

paid search campaigns, 182–184

traffic spikes, 184–186

Actionable Web Analytics, 150

action heroes. See also Action Hero Framework

abilities required, 31

analytical skills, 33–34, 37

business acumen, 32, 37

H (Hero) Factor, 35–36, 37

people skills, 34, 37

web savviness, 34–35, 37

current need, 7–8

roadblocks, 74–75

role of, 51–54

tools required, 47–48

Action Hero Framework. See also action heroes

Analyze, 55–56

data, balancing with action, 212–219

data, causes behind, 105 ...