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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes

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Chapter 8. Ready for Action?

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“Opportunities multiply as they are seized.”

–Sun Tzu

Your hard-fought data-driven journey is about to pay off. You delivered your analysis insights, and management appears to be onboard with your recommendations. Having punched your ticket into Actionland, you’re ready to see your enhancements add serious value to your online business. It’s been far too long since your company last spent time in Actionland, and you can’t wait to enjoy all the cool optimization rides that everyone buzzes over at digital marketing conferences.

You’ve mapped out in your mind exactly which rides you’re going to hit, but as you approach ...

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